I stumbled across this piece of video the other day that reveals some of the clever “hidden in plain sight” images contained within many familiar logos. Who knew such thought went into branding a company or service.

Having once worked for FedEx, I was aware of the arrow contained in its logo. And once it is shown to you, it is pretty much the first thing you notice whenever one of their trucks rolls down the street. But I must admit, many of the other images were surprises to me.

I’m going to have to look closer at the Home Video Studio logo… maybe there’s a secret message in there somewhere.

Here’s the video for your viewing and learning pleasure (from Matthew Santoro)

Michael Ondrasik and Home Video Studio of Mount Dora specialize in the preservation of family memories through the digitalization of film, videotapes, audio cassettes, photos and slides. For more information, call 352-735-8550 or visit our website.