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Promos Are Us

July 31, 2020

The video that won for best Company Promo during the recent 2020 Hanley Awards was a web commercial we did for a local businessman to introduce his teaching series for individuals looking for a fast track to a career for themselves.

Jeffrey Chilton has developed a technique and the methods that can be applied by anyone to gain the skills, knowledge and expertise to become proficient in the window washing field and compete for business at a professional level. He has given his permission to allow me to post his video on our site as an example of the work we can produce.

Invertatex, Best Company Promo, 2020 Hanley Awards

The other award we received was for Best Studio Promo. Similar to the Company Promo award, the Studio Promo was a commercial we did in-house to promote one of our many quality services. In this instance, it was for our Life Stories service where we help individuals leave a personal legacy or history behind by recording them telling the story of their lives.  Highly emotional and hugely important, it is something of a passion for us. It is a passion I hope comes across in the video.

Tell Your Story, Best Studio Promo, 2020 Hanley Awards

Michael Ondrasik and Home Video Studio specialize in the preservation of family memories through the digitalization of film, videotape, audio recordings, photos, negatives, and slides. For more information, call 352-735-8550 or visit our website.

It Was a Very Good Year

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At the close of every Home Video Studio season, we indulge ourselves a bit and take a look back at many of the projects that we and other studio owners around the country feel best represent the work that was done throughout the year. Then, in an Academy Award style gala event, we go head to head for top honors. This year, three of our submissions were chosen as being the best in the nation within their classification.

Best Documentary

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The Lucy Evelyn: From Ship to Store was a delight to work on. We interviewed ten family members and, using their words, told their story of how, from 1948 through 1972, they owned and operated the most unique gift shop in the world. The Lucy Evelyn was a 166-foot, 3-masted wooden schooner built in 1917. When the family was looking for a solution to keep their retail store from continually flooding during the high tide season of Long Beach Island NJ, they bought The Lucy Evelyn at auction, had it towed and beached it on the shores of Beach Haven. It was refitted, filled with high end merchandise, and it remained as a landmark, gift shop, and tourist attraction for many years. It was a great story to tell with a wonderful family who told it well. We were also blessed to have available a lot of archival footage that we were able to insert into this one hour movie. Best of all, the family now has this section of their family history preserved in a narrative and cinematic form that is sure to become a treasured keepsake to be passed down through future generations.

Best Photo Keepsake

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We were honored to have been asked to build a memorial tribute for Canadian country music legend Ronnie Prophet. We worked closely with Glory Anne Prophet, Ronnie’s wife, duet partner, and a Juno-award winning singer in her own right, to somehow capsulize the talent and charisma of a man who was once dubbed “the entertainer’s entertainer.” Once the project had been completed, Glory-Anne stopped by to show us a newspaper clipping that she had found among his archives. In it, an interviewer was commenting on how Ronnie had accomplished nearly everything in his industry: Juno Awards, Gold Records, Male Vocalist of the Year, Hall of Fame inductee… and yet he was still performing. When, the reporter asked, was he going to retire? He replied in his inimitable style, “It has always been my plan to sing at my own funeral.” Thanks to Glory-Anne and the work we did for her, he did just that.

Dr. Strangelove Award for unique video

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When the Mount Dora Boating Center and Marina needed a video centerpiece to introduce their Godfather theme for the upcoming Orlando Boat Show, they reached out to us. Their initial concept would have required building a set, hiring actors, and finding period costumes, all of which would have pushed costs beyond their budget. Our solution was to use a little green screen magic and merely insert one actor into a scene from the original Godfather. They played their film on a repeating loop as they manned their booth all dressed as gangsters inviting Boat Show attendees to “Make Us An Offer We Can’t Refuse.” I’m told it was quite a draw.

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While winning awards is always fun, our main reward is the satisfaction we receive from helping our clients and members of our community with their video and media needs. Whether it is preserving memories through digital transfers, creating memorable video gifts, or using digital media to promote a service or product, Home Video Studio of Mount Dora stands ready to help you.

Michael Ondrasik and Home Video Studio specialize in the preservation of family memories through the digitalization of film, videotapes, audio recordings, photos, negatives and slides. For more information, call 352-735-8550 or visit our website.

 

A Night To Remember

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Our “season” came to an end last night at the 18th annual Home Video Studio Getaway. As always, it was a time of learning, camaraderie, and some good-natured competition as studio owners vie for honors during our traditional black-tie Hanley Awards celebration.

Every year, we enter the event with low expectations due to the level of talent that HVS attracts. The competition is always stiff. However, last night our cup runneth over as we ended up with 8 total award nominations and 5 Hanley Awards.

Memories Matter was chosen for the Cut and Paste Award for excellence in editing. This short piece which I put together using stock footage clips from Film Supply, a video clip repository, tells a story without dialogue. The tag at the end is for a fictitious company, as that was one of the rules of the competition for which it was made, but you could easily replace it with the name of my company for it is my story that is being told.

The Life and Times of Ralph and Mary was selected for Best Memorial video. Memorials will always take priority in my studio as I know from personal experience what a trying time it can be for a family to go through the pain of losing someone. The last thing they need is to stress over putting something together to honor the memory. So we take the stress out of the process. The video we submitted for consideration was unique in that it was a dual memorial for a husband and wife who, after a long life together, passed in relatively quick succession to one another. If we have to depart this earth, I can’t think of a better way to do it. 

Testimonials won out for the Best Studio Promo. Using some stock photographs, retro music and actual quotes taken from some of our client’s testimonials that they have been kind enough to leave on various social media sites, we pieced together this short commercial. As my wife often observes, we have the nicest clients. We always appreciate the feedback we get after we deliver the goods and we wanted to pay homage to the people who keep us in business.

The awards continued with our acceptance of the Social Media award which was given to me, I believe, in recognition of my blogging efforts which has proven to be personally rewarding. Thank you for your support and interest in my musings.

Finally, in what came as a surprise to us, we were humbled to receive the Studio Owner of the Year award. You would have to know the caliber of talent and expertise on display in the Home Video Studio family to understand the level of our shock at being selected above others for this high honor.

But, as special as this time spent has been, we can’t wait to get back to the studio and get back to work. We love what we do and love who we do it for. Hope to see you in the studio in the very near future. We’ll have our Hanleys on display. Come on by and have your picture taken with them.

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Michael Ondrasik and Home Video Studio specialize in the preservation of family memories through the digitalization of film, videotapes, audio recordings, photos, negatives, and slides. For more information, call 352-735-8550 or visit our website.

Tucson – Day Two

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I spent most of the day in the editing suite working on a commercial spot for the studio while expanding my working knowledge of Premiere Pro, After Effects, and Audition in Adobe’s Creative Cloud video editing platforms. Hopefully, when I’m done, I’ll have something I can use to help promote my business while, at the same time, continuing to build upon the skills I need to provide superior service to my clients.

Being in Tucson, we had an old fashioned cowboy cookout for dinner and afterwards, Kate and I were tapped to be actors in a film for another studio owner who is putting a web video together.  And then it was time for the 2018 awards nomination announcement.  As in past years, the competition is pretty stiff. We have some very talented people in the Home Video Studio family. But we managed to walk away with a total of seven nods. All the nominations were pulled from work I have performed in the studio between September 2017 and April 2018. Here are the categories for which we have been nominated and a brief description of what they mean:

Best Sports Video:  usually a sports highlight video or a sports scholarship video intended to showcase the strengths of a specific player or team.

Cut and Paste Award for Editing: focuses on the juxtaposition and movement from one scene or clip to another. Editing is a key element when telling a story with video. The judges will look for expertise and efficiency in the editing choices.

Best Memorial Video: a specific type of photo/video keepsake that celebrates the life of a person who has recently passed on. 

Best Company Promo: a video intended to promote a business (other than the studio itself). The judges look for how effective the spot is in creating and communicating a call to action in the minds of the viewer.

Best Studio Promo/Trailer/Tag: a video that promotes Home Video Studio. A promo is a 4 or 5 minute spot that describes the services and value of the studio. A trailer is a condensed promo designed to highlight the studio’s services and benefits in under a minute. A tag is a short 10 second clip used as an identifier, like an animated logo reveal.

The Dr. Strangelove Award:  an open category for videos hard to classify. They are usually humorous, often quirky, and …more times than not… a crowd-pleaser.

Best DVA Authoring: one of the features of our streaming service – Digital Video Archive – is the ability to customize a video’s menu features by inserting chapter markers, choosing thumbnail images and more. The award will go to the most creative and useful custom DVA authored video.

Winners will be announced at a black tie gala event to be held this coming Saturday. 

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Michael Ondrasik and Home Video Studio specialize in the preservation of family memories through the digitalization of films, videotapes, audio recordings, photos, negatives and slides. For more information, call 352-735-8550 or visit our website.

NOTE: Home Video Studio of Mount Dora is closed until Monday, July 30th, while Michael and Kate attend the 18th annual HVS Getaway in Tucson, Arizona.

It Seems Like Only Yesterday

 

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Memories truly are the gift that keeps on giving. I am reminded of that every year around this time as I prepare for the Home Video Studio annual “Getaway” convention. Every year during this time of training and team building, the event culminates in a black tie awards ceremony where studios “compete” for best of recognition in 17 different categories.

In preparing for the event, I’ve been going back through the projects I’ve been honored to have worked on this past year, looking for possible entries to represent the work I do in my studio. And, as I do, I am reminded of many of the memories my clients have generously allowed me to preserve for them.

There’s the photo/video keepsake I put together to celebrate a 90th birthday comprised of a collection of photos interspersed with videos of family members telling stories about the birthday girl.

There’s the sports highlight video I edited from a full season’s worth of game films for a high school basketball player who is preparing herself to move on to the next level as she considers her college prospects.

There’s the informational teaching video I prepared for a health and beauty consultant demonstrating a line of skin care products and how to apply them.

There’s the web commercial done for a business based around the testimonial comments their clients have provided that express the quality and value of the work they do.

Each project I go back and review prompts the memory of the memories they contain. And if it is this much fun for me to go back and review, I can only imagine how enjoyable it must be for the clients themselves. It is, after all, their memories being preserved.

Here are the categories for this year’s event scheduled for the end of July: Best PhotoVideo Keepsake; Best Documentary; Cut and Paste Award for Editing; Best Video Production; Best Event Video; Best Short Video; Best Long Form Video; Best TV/Web Video; Best Rookie Video; Best Memorial Video; Best Company Promo; Best Studio Promo/Trailer/Tag; Best Use of Post Production; “Dr Strangelove” Award for Strangest or Weirdest Video; Best DVA Authoring; President’s Award for Best in Show.

Wish me luck. Who knows, maybe one of the projects you had me work on will bring home the trophy this year!

Michael Ondrasik and Home Video Studio of Mount Dora specialize in the preservation of family memories through the digitalization of film, videotapes, audio cassettes, photos and slides. For more information, call 352-735-8550 or visit our website.