How Many Balls Can You Juggle?

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I hate to break the news to all you alpha-type overachievers but there is no such thing as multi-tasking. I know many of us would like to lay claim to that ability but the sad reality is… it doesn’t exist.

It is impossible for the human mind to think two thoughts at the same time. Look it up. Scientific fact. What we think of as multi-tasking is not doing two or more different things at the same time. It is doing two or more different things in quick and ever changing succession. it is the ability to juggle tasks… oftentimes extremely rapidly.

Such is the case during a normal day in my studio.  I go from station to station, checking on works in progress, adding input, correcting errors, and moving on.  At any given time, I can be working on three video transfers, an audio transfer, a slide transfer, a video editing job, answering phone calls, greeting customers who drop in, responding to email requests and so much more… but I have to handle them one task at a time. 

To be effective in what I do, I have to juggle them, giving priority to the task which requires the most immediate attention. If I am working on a video transfer and the front door opens, I leave one task to respond to the more immediate need.

If an audio transfer still has another 15 minutes to go before completion but a slide transfer is ready to move to the next stage, I’ll address the needs of the slide transfer.

Juggling tasks is the proper way to describe what many call multi-tasking. Fortunately for me and my clients, I am an excellent juggler. I learned the skill in high school and once learned, it is never forgotten. Ask me next time you come by. I’ll be happy to demonstrate.

Michael Ondrasik and Home Video Studio of Mount Dora specialize in the preservation of family memories. For more information, call 352-735-8550 or visit www.homevideostudio.com/mtd.

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There is no such thing as a small job

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Yesterday was one for the books. We broke a record. Smallest order ever written. Total: 95 cents.

Why is this something to celebrate? Because I learned a long time ago not to focus on the size of the sale. My focus will always be on the depth of the relationship I can build with those who choose to trust me with their most precious possessions – their memories – be it one or a thousand.

People who come to my studio can be assured that regardless of what you’re bringing in, you will receive the very best I have to offer. My goal is not to sell you more than you want but rather to be flexible enough to meet your expectations.

We have a wide range of service levels. If you want the most cost-effective pricing possible, I can provide that by stripping away some of the special additives that we can provide. But if you want all the bells and whistles, we are happy to comply. It is always going to be your choice.

The job yesterday entailed a single slide that a customer found in a drawer. And he wanted it digitalized so he could see more clearly what the image was.  I could tell it had import for him. That one image is going to be much more valuable to him than the 95 cents I’m charging. And that’s what I keep in mind and why I’ll make sure I generate the best possible image I can. Who knows… he may have other items at home that I can help him with. And even if he doesn’t, he probably knows someone who does. 

Bottom line – it is never about the size of the job. It is about the connection I can form between my studio and my customers. There will always be larger jobs coming… hopefully many of them from the people who started out giving me small jobs.

Michael Ondrasik and Home Video Studio specialize in the preservation of family memories. They can be reached at 352-735-8550. www.homevideostudio.com/mtd